In 1997, Apple was nearing insolvency, and their share price was below 20 cents (on a split-adjusted basis). They needed a rescue, but not just any rescue… a Steve Jobs rescue! Today, Krazy Ken and Brad discuss the Macworld keynote where Steve Jobs unveils the underpinnings of Apple's next-gen operating system, and we recap the genesis of the famous "Think Different" campaign.


Subscribe today so you don't miss a new episode! New episodes come out every other Monday morning (6:00 AM CT) so your Monday can be a funday!


Special thanks to our friends at Linode for making this podcast possible! If you need cloud computing solutions, then you need Linode. Grab your $100 in free credit at https://linode.com/computerclan - If it runs on Linux, it runs on Linode!


2:19 - MacWorld San Francisco 1997
40:28 - Apple "Think Different" Campaign
48:30 - Conclusion

Steve Jobs Biography (Affiliate Link): https://amzn.to/3sMHcpd

Apple's Rare 20th Anniversary Macintosh: https://youtu.be/JUGhZqs6AsQ

Object-Oriented Programming Explainer: https://youtu.be/pTB0EiLXUC8


Macworld San Fransisco 1997 (Partial Recording): https://youtu.be/QhhFQ-3w5tE

Think Different Event: https://youtu.be/MrZKoWgcZVg

Think Different Ad: https://youtu.be/5sMBhDv4sik


Purchases via our sponsor and affiliate links help support the Computer Clan YouTube channel and this podcast. Thank you.


Episode Transcription: https://thecomputerclan.com/transcriptions/AppleKeynoteChronicles-002.pdf